Symptoms And Symptoms Of Anxiety - 1491 Words

Anxiety is one of the most common mental health problems there are. 1 in 4 adults will have an anxiety disorder in their lifetime, and 1 in 10 people will have an anxiety disorder each year. However, most of the people that suffer from anxiety don’t receive proper treatment for it. Anxiety is sometimes ignored as something normal, even when it is serious. This is one of the reasons why a person would have an anxiety disorder for a long period of time. A multitude of people are uninformed of the basic signs of ordinary stress developing into a mental health problem. Since they do not know what signs to look for, the diagnosis of anxiety is frequently stalled. Before a person were to realize their stress was becoming a problem, it would be better to relieve them of their stress early on to avoid any future conflicts with an anxiety disorder. Anxiety based on stress from schoolwork negatively affects students, but it can be relieved before it gets too serious with the calming aff ect of plants in the environment. People will sometimes feel a general state of worry or fear before being faced with something challenging, and this reaction to a difficult situation is called anxiety. Anxiety is defined as a general term for several disorders that cause nervousness, fear, apprehension, and worrying. Anxiousness is considered a normal thing that everyone will experience from time to time, but when anxiety interferes with a person’s sleep or ability to function, it is a problem.Show MoreRelatedSymptoms And Symptoms Of Anxiety1008 Words   |  5 PagesAnxiety Anxiety, depression, and medications†¦ These are all things we need to take into consideration when thinking about everyday life. Anxiety has become a generalized factor of life and many people suffer from it everyday. Yes, everyone knows what it s like to feel anxious but not like those with anxiety. Different types of anxiety have different types symptoms and causes. Even though every anxiety is different they are all controlled by one thing--you. Anxiety comes in many forms you haveRead MoreSymptoms And Symptoms Of Anxiety1269 Words   |  6 Pages Anxiety is an emotion characterized by an unpleasant state of mind, often accompanied by nervous behavior and a series of unpleasant feelings and a symptom of underlying health problems. â€Å"Anxiety is not the same as fear, which fear is a response to an immediate threat, whereas anxiety is the expectation of a future threat†. Anxiety is distinguished from fear, which is an appropriate emotional response to a perceived threat and is related to the specific behaviors of fight-or-flight responses, defensiveRead MoreSymptoms And Symptoms Of Anxiety926 Words   |  4 PagesPsychological disorder on anxiety. Anxiety is a universal human experience and is a human emotion. It can be defined as a feeling of apprehension, uneasiness, uncertainty, or dread resulting from a real or perceived threat. Anxiety is a vague sense of dread related to an unspecified or unknown danger. Most people’s anxiety is caused by fear. Fear is a reaction to a specific danger and can cause anxiety in a person. Anxiety affects everyone at a deeper level. It invades the central core of the personalityRead MoreSymptoms And Symptoms Of Anxiety1319 Words   |  6 Pages Anxiety When asked to do a report on a health related subject I didn’t have to wonder. There was no concern on what subject I would pick. It is plain and simple. I would write on panic disorder. PTSD, or generalized anxiety. This would give me a stage to set some clarity to what is seen as just a group of people who are not as mentally tough as other people. Ever get nervous before a big test? Feel stressed and anxious about a situation. In a state of constant worry. Great because that isRead MoreSymptoms And Symptoms Of Anxiety2556 Words   |  11 PagesAnxiety is not disease but a symptom; it is a bodily response to protect itself from an appearing threat. The threat may or may not be logical but due to adaptation it works as a protective mechanism to prevent from being in danger. As this response was once conditioned into the system, there are also ways to un-condition our responses. Anxiety levels have never been higher in university students than they are today. Some manage on their own to cope with the tension, obsessive thoughts and sleeplessRead MoreAnxiety : Symptoms And Symptoms1199 Words   |  5 PagesAnxiety Content Page: Everyone has daily worries, such as money, friendships, or family problems. Do you, or does someone you love, experience extreme worry about these things and more, even when there’s no reason to be so worried? People with Anxiety are very anxious about just getting through each day, and generally think things will always go badly. This excess worrying prevents these people from doing everyday tasks. These are common signs and symptoms of people suffering from anxiety. Does itRead MoreSymptoms And Symptoms Of Anxiety876 Words   |  4 PagesNormal and Abnormal Anxiety Anxiety is a reaction to things that stress you. It is normal to have some anxiety at work, school, or home. It is when anxiety becomes a daily occurrence with no known cause that it is categorized as a disorder. Anxiety, panic, and depression often begin with normal stress that gets out of control. Hectic lifestyles lead to poor eating habits, less restful sleep, deficiencies in vitamins and minerals the body needs, and higher levels of stress. You don’t have to workRead MoreSymptoms And Symptoms Of Anxiety9666 Words   |  39 Pagesyou are constantly out of control and will never get rid of your anxiety. These thoughts may momentarily flash through your mind, bringing with them feelings of fear. The more you think about these feelings, the more fear seems to come as a result. Your nervous system may become disturbed and your stomach may also feel the effects of these negative thoughts. Your general physical health can suffer greatly as a result of anxiety. Anxiety is a vicious cycle; the more you dwell on the negative thoughtsRead MoreSymptoms And Symptoms Of Anxiety Disorders1295 Words   |  6 PagesAnxiety Disorder Many people experience anxiety and nervousness from time to time, typically about a near event, something with an uncertain outcome, problem at work, or making an important decision. It is a normal human emotion and a normal part of life, however, anxiety disorders are not and they are very different. Anxiety disorders are psychiatric disorders which are very serious mental illness. People with anxiety disorders experience overwhelming and constant worry and fear. It often don’tRead MoreAnxiety Disorder : Symptoms And Symptoms1063 Words   |  5 PagesAnxiety is a feeling we can all relate too, some worse than others. Believe it or not, anxiety can be a normal feeling. The emotion you get before an exam, new job interview, or going on the first date, that is anxiety. There are differences in normal anxiety and pathological (abnormal) anxiety. Normal anxiety should last for a short amount of time and cause some discomfort. Now if the anxiety starts to become prolonged and caus es the person to become incapacitate, that is when it becomes pathological

Movie Analysis Good Will Hunting - 1952 Words

Besides being a great film, Good Will Hunting offers a great basis for which linguistic studies regarding dialect can be done. The film offers a great contrast in characters from â€Å"Southie† to prestigious high-class individuals. While there is a noticeable difference in the dialect used, the focus is primarily on stereotypes between the lower and upper-class individuals. Language and dialects help to reinforce the stereotypes regarding socio-economic classes. The division of dialect in Good Will Hunting reflects the division of dialect among characters. The main characters reflect the most interesting division, while the supporting characters reinforce the separation between socio-economic classes in the film. Will Hunting and Chuckie Sullivan represent the lower class individuals with menial jobs, while Professor Lambeau and Skylar represent a wealthier, more prestigious group. On the other hand, Sean Maguire represents a mixture of the two classes combined. Language and status work hand-in-hand, but in the film education and knowledge are one united factor between the main characters. To begin, the nonstandard dialect in Good Will Hunting is the â€Å"Southie† dialect. The characters that use this dialect are, respectively, Will Hunting, Chuckie Sullivan, and their friends. This dialect is of Southern Boston, commonly used by individuals of the lower class. The most notable aspect of the â€Å"Southie† dialect is the pronunciation of the letter â€Å"r†, or the lack of pronunciation.Show MoreRelatedMovie Analysis Good Will Hunting4752 Words   |  20 Pagesï » ¿ Movie Analysis Sociological Perspective: Good Will Hunting SOC103 A Ms. Lim Siow Fei Dier Pulatov J14016731 Aiman Azri Azmi J14016347 Jeffry Tlerey Lister J14016755 Content: 1. Introduction 3 2. Synopsis 3 3. Structural Functionalism 4 4. Social Conflict Read MoreMovie Analysis : Good Will Hunting 1553 Words   |  7 PagesNyfeler EN 211 22 February 2017 Analytical Essay on the Movie â€Å"Good Will Hunting† I have watched a considerable number of movies this semester so it was hard to choose which one to analyze. It came down to â€Å"Remember the Titans† or â€Å"Good Will Hunting†. However, the movie that I will be analyzing is â€Å"Good Will Hunting†. The reason I chose this movie is that it can be analyzed in many different ways. I will be analyzing different scenes of the movie and analyze them from different angles. I will be analyzingRead MoreEssay about Analysis of Good Will Hunting4243 Words   |  17 PagesAbstract This paper will discuss this students perception, study and analysis of the character Will Hunting, in the movie Good Will Hunting. (Affleck and Damon, 1997) It will share the results and conclusions about the character of Will Hunting reached by this author, citing the methods and theories used to reach said results and conclusions. The report will provide a brief overview of the character, a cultural description of the character, discuss the characters personality development fromRead MoreThe Movie Starts Off With Ree Dolly938 Words   |  4 PagesThe movie starts off with Ree Dolly; a young girl aged seven, who is charged with responsibility of taking care of her two younger siblings and a mentally ill mother. She ensures the siblings have something to eat as well as teaches them hunting and cooking in a bit to make them self-reliant. Her father, Mr. Jessup apparently left home, never to be seen after he was released on bail following an arrest on allegations that he had been i nvolved in the manufacture of crack (Woodrell, 2006). The courtRead MoreAutomobile Manufacturing Companies That Produce High Performance Vehicles1450 Words   |  6 Pagesalso a previous Lamborghini owner, similarly expressed confusion when he a saw Defendant vehicle at a car show. Id. The third caller, who is familiar with Lamborghinis, similarly expressed confusion when he saw a Defendant vehicle parked outside a hunting show. Id. Both Lamborghini’s mark and Defendant’s mark feature an aggressive black and white, large, strong beast with a horn and tail. J.A. at 5-6. Lamborghini and Defendant both place their respective marks on the front hood, side, and back ofRead MoreEssay on Good Will Hunting2845 Words   |  12 Pagesrelationship between Will Hunting and the psychologist Sean Mcguire in the movie Good Will Hunting. The struggles that occur between these main characters will be analyzed and their meanings found. A basic outline of the movie will be included to give the larger picture and its influence upon the tw o men. An Analysis of the Movie Good Will Hunting and the Main Characters Will Hunting and Sean Mcguire Outline: 1. Description of the Movie a. Setting of the movie b. Introduction of the mainRead MoreThe Issue Of Gun Control1031 Words   |  5 Pageskiller, just a young kid who took a shotgun from his hunting parents. Background checks will help prevent criminals with a previous record and the mentally ill from obtaining firearms, this isn’t a 100% accurate method of protecting citizens. Some are just simply unpredictable, an example of this occurred in Florida. A former police officer with a clean background shot and killed a man in a movie theater for continuously texting throughout a movie. However, just because some exceptional few were nearlyRead More The Relationship Between Will and the Psychologist in Good Will Hunting2842 Words   |  12 Pagesrelationship between Will Hunting and the psychologist Sean Mcguire in the movie Good Will Hunting. The struggles that occur between these main characters will be analyzed and their meanings found. A basic outline of the movie will be included to give the larger picture and its influence upon the two men. An Analysis of the Movie ?Good Will Hunting? and the Main Characters Will Hunting and Sean Mcguire Outline: 1. Description of the Movie a. Setting of the movie b. Introduction of theRead MoreAttachment And Its Effects On Children And Their Primary Caregiver2636 Words   |  11 Pagesfigures in their early life, (P. Jon, I.Berg). Discussion: Practice context, setting and how that affected clinical practice. Will Hunting was a patient who has been ordered into services by the court and apparently is distinguished from those informally pressured into services by a school, parents or spouse. In reference to definition Will Hunting has not chosen to see his therapists. He viewed these sessions as unwanted and intrusive and the solutions recommended by the therapists asRead MoreArt in Raw Form1434 Words   |  6 PagesArt in Raw Form The movie industry is for entertainment purposes. For many people, going to the movies is an escape; time to sit back and become someone else. However, once in a rare moment then a movie comes out that is not just foe entertainment and dares to address a controversial issue. â€Å"The Blind Side† and â€Å"Precious† are two movies that I was very surprised at my reaction to them. My reasons for wanting to see both movies were as different as night and day. I went to see the â€Å"Blind

Foreign Aid as a tool for Foreign Policy Free Essays

string(34) " governments with their ideology\." Foreign aid is defined as voluntary transfer of resources from one country to another country, at times as leverage to cohorts the receiving country do what the donor country wants. But it may be given as a signal of diplomatic approval, or to strengthen a military ally, to reward a government for behavior desired by the country giving the aid, to extend the donor’s cultural influence, or to gain political strength here at home as abroad. According to the USAID website, foreign aid is given through eight different types of monetary assistance. We will write a custom essay sample on Foreign Aid as a tool for Foreign Policy or any similar topic only for you Order Now These eight different forms of assistance are agriculture, democracy and governance, economic growth and trade, environment, education and training, global health, global partnerships, and humanitarian assistance. From 1980 to 2008, U. S. total foreign assistance has increased from 9. 69 billion to just over 49 billion in 2008. From the 49 billion spent in 2008 alone, close to 15. 5 billion was spent on military aid while the rest was divided between economic assistance in fields such as agriculture, international development, and other economic growth and trade programs. The largest recipients of the two foreign aid subdivisions, military and economic aid, went respectively to the regions of the Middle East and Sub-Saharan Africa. The country in the Middle East with the highest recipient of aid was Afghanistan, with close to 9 of the 49 billion dollars of aid in the 2008 year alone (USAID, 2013. ) As we can see a lot of our tax payer’s money goes abroad to countries many American cannot find on a world map, but we need to help these countries for the safety of our people, at least in the eyes of every politicians in office. American liberals, as described by Bob Burnett of the Huffington Post, fall between two primary types of camps that determine their views of U. S. Foreign Aid. Idealists and realist camps, focus on the need for international humanitarian aid which is similar to our own domestic welfare on a national level (Burnett, 2006. ) They tend to favor foreign aid as a means to educate and develop relationships through cooperation and financial funding. Other far left liberal groups discourage military spending while encouraging to increase social programs internationally. They believe that poverty stricken countries in need of assistance otherwise known as â€Å"Third World† countries are indebted to other countries which lead to their current status as reported on the Green Party Platform (GPP, 2000. ) As a primary focus to foreign aid and success to developing nations is the assistance to increase food production, availability to clean drinking water, reduction of infant mortality, and improvements toward health by means of the green revolution. Lastly, they utilize terms of humanitarian aid as to be consistent with their egalitarian values. In recent discussion to reform the current foreign aid policy, Democratic representative Howard Berman introduces a reform proposal â€Å"Global Partnership Act of 2012† to replace the 1961 Foreign Assistance Act. This policy would restore budget functions towards the USAID and develop new funding mechanisms focused on innovation, microenterprise development, and rapid humanitarian response, and reduce violence against women (Mungcal, 2012. In addition, this policy would focus on reduction of global poverty, accelerated economic growth, agricultural innovation, advancement in health, combating diseases, global education strategy, gender equality, assistance to persons that have been affected by conflict or disaster, and monitoring/investing towards sustaining upward success and control of financing through government regulations (HR, 2012. ) Thus, they create a more specific rational belief to solve foreign issues utilizing our government system to regulate. When observing the implementers of the USAID they have nearly 2,000 experienced employees (USAID, 2013. Other proposals by liberals represented by the Green Party express international solidarity maintaining peace and security through a global green deal. This particular deal will concentrate finances on universal education, food, sanitation and purified water, health care, and family services for every person on Earth. This particular proposal â€Å"Fund Global Basic Human Needs† would gain funding by retiring the military from our economy and closing all overseas military bases In addition, eliminate the CIA, NSA, and all other covert Warfare in order to reallocate funding towards aid. Lastly, this platform would eliminate debt from poverty stricken countries thus creating emphasizing their egalitarian beliefs (GPP, 2000. ) Another foreign aid announced by President Barack Obama is the Global Health Initiative that would continue to develop from the pre-existing program by President Bush, President’s Emergency Plan for Aids Relief. This continued improving program will expand to other countries instead of only Africa, it would encourage prevention, care, and treatment while strengthening government partnership and invest in research internationally to maximize outcomes (UNAIDS, 2009. In addition, they seek to reduce higher statistics of disease contraction and mortality of women and children while strengthening global health partnerships. Based upon the ideological spectrum of liberal beliefs, through their core value of rationalism they exhibit faith in human reason to solve complex problems that cause poverty in third world countries. By creating regulatio ns, education about health and finances, and encouraging progress towards mutual goals through the Global Partnership Act of 2012, liberals believe that underprivileged countries will progressively develop towards sustainability based upon human rationale. As an egalitarian belief, liberals from the Green Party believe and promote human equality by their party platform of universal health care for every person on the planet which indicates equal treatment by means of education, health, and services. They promote internationalism by means of equal treatments towards other countries and foreign aid reform of the PEPFAR towards all countries instead of the countries within the African continent. Moreover, liberals seek change as soon as possible which led to the speedy approval of PEPFAR and Africa’s request for assistance in regards to immediate medical attention and assistance. Therefore, the liberals utilize the government as a strong feature to decide and guide towards our faith in solving socioeconomic problems internationally while attempting to cultivate foreign governments with their ideology. You read "Foreign Aid as a tool for Foreign Policy" in category "Papers" Lastly, they value their belief of individual liberties and encourage the development of foreign countries so that their citizens will be treated fairly and just by their government. When approaching foreign aid as a contemporary American conservative, they utilize the term foreign policy as opposed to aid as a reference of government action rather than a community decision. They seem to favor foreign policy by means of military and health care; however, the primary goal is to develop relationships with foreign countries to prevent conflicts. Although they discuss creating trade agreements and forming partnerships, they seem to be strategizing in terms of security and protection for America. In regards to funding, conservatives don’t seem to favor the idea of increasing tax spending towards foreign aid and seek to reform due to their subjective views on failed results. Therefore, they view investment towards a flawed foreign policy will lead to more spending in military forces to protect America from unstable countries. Moreover, I feel that conservatives have a strong belief in nationalism and would want to share this system by encouraging other undeveloped countries to conform to our system. As a conservative perspective towards foreign aid, our government allocates tax payers funding towards the Millennium Challenge Corporation or MCC which would utilize a procedural form of selecting certain countries by means of performance while being evaluated by a board and executed by 300 employees (MCC, 2013. The criteria would be based upon whether or not they can compete with other countries in regards to Gross National Income of low or middle class sustaining, improving their quality and performance as a country, or graduating with a year If there are no signs of improvement or potential, they would not be eligible for the next year and be left to thei r own elements. The form of criteria emphasizes a value of elitism on the competitive national level. Basically, if a certain country is not deemed successful due to lack of intellect, strength of its citizens, or ability to overcome poverty then we decline assistance. In another perspective, we can view our system of criteria and success based on the survival of the fittest which is a value of inequality. In addition, the goals of the MCC are to leave the responsibility of the foreign government to facilitate their own success towards growth in health and agriculture, create partnerships, and property rights (MCC 2013. ) We basically leave their government in the faith of the invisible hand to guide their success rather than micro managing their success by means of government. Lastly we encourage property and individual right through the investment policy to reduce poverty. As discussed by James Roberts a researcher for International Trade and Economics, â€Å"MCC’s selectivity and associated seal of approval creates powerful incentives for developing countries to uphold democratic and free-market principles, invest responsibly in their citizens, and transition their economies from developing to emerging markets† (Roberts, 2013. ) He encourages a core value of faith in non-human institutions by means of a free market rather than government controlled. In addition, the MCC encourages national accountability towards developing democratic reform and trade policies thus validating their values within nationalism. In a recent proposed foreign aid budget, Josh Riggin reports, â€Å"The long-term budget announced on Tuesday by House Budget Chairman Paul Ryan would cut the budget for international affairs and foreign assistance by 29 percent in 2012 and 44 percent by 2016 while increasing the defense budget by 14 percent over the same timeframe† (Rogin, 2011. Basically, he would be increasing the current spending bill on defense of 22 billion to 583 billion for national defense and security while decreasing national affairs from 37 billion to 22 billion. This validates the characteristic of the need to increase spending on defense or authority and stability with conservatives. Moreover, the decrease in foreign aid would be left at the hands of faith in non-human institutions. In a report by U. S. World News, Evan Moore and Patrick Christy claim â€Å"Aid is hard power. It is a weapon the United States uses to strengthen allies [and partners] and, thus, ourselves. (Moore Christy, 2013. ) In this statement, they value a sense of authority, stability, and order in regards to security with military. However, due to sequestration to cut foreign aid, conservatives believe that it will avoid assistance towards promoting national security and create instability in weak states as well as on a global level. Basically, foreign aid directed towards developing a country will hinder strategic investment with allies in military which is the primary goal. As a statement towards nationalism, Gary Connor publisher of Palestine. Herald-Press, he claims that the U. S spends billions of tax payers’ money every year on foreign aid while we continue to be underfunded on a national level primarily with disaster relief, education, and border security (Connor, 2013. ) His conservative belief opposes internationalism while focusing on America as the priority versus developing countries that may not be contributing to our society. In addition, he emphasizes a sense of elitism in the aspect of the funding that was gained by tax payers should be used towards the tax payers despite the harsh reality underdeveloped countries. As a primary characteristic of a conservative, their primary worries in regards to the foreign aid policy are the unintended consequences. As reported by Thomas Eddlem contributor to The New American publication, â€Å"US foreign aid programs often funded autocratic regimes that have committed human rights abuses and stand against democratic principles† (Eddlem, 2013. ) In other words, American funding towards foreign aid has become the financing for their government to oppress and control opposing voices. Another report claims American aid to Egypt purchases in the last 30 years towards their regime that performs torture and brutality. The challenge to foreign aid is whether or not we have implemented proper authorities to ensure foreign aid given by America’s tax payers are being utilized effectively. Due to the conservatives lack of confidence in the government’s ability to create progressive results using the tax payers money, conservatives state that â€Å"Billions of American dollars from faith-based and other charitable, academic, and humanitarian groups go to the needy overseas every year and have far better results than government ODA† (Roberts, 2013. Although conservatives may seem reluctant to push towards foreign aid, their support through religious charity groups emphasizes a faith in non-human institutions. Contemporary American moderates would approach foreign aid in a collaborative value between conservatives and liberals; however, they would primarily compromise their beliefs to coincide with the current status quo. They would probably continue keep a balance of spending to aid foreign countries by means of finances and health assistance, but to primarily remain conscious as to prevent from leaning towards focus on the government for all assistance and seeking private donations as well. In addition, they would probably continue the traditional USAID form of foreign aid and balance with the new updated approach of the MCC or to combine both of these programs. In recent alternative propositions by the Foreign Service Despatches and Periodic Reports on U. S. Foreign Policy by Dobransky, he considers multiple alternatives in the views of moderates. The first policy would be to maintain U. S. foreign aid by continuing to utilize USAID and the recent version MCC. In the perspective of Americans, both forms of aid have been approved and criticized openly by multiple parties; however, they are both still being utilized and approved by congress as the usual form of application (Dobransky, 2011. The second alternative would be to merge both programs of the USAID and MCC which would primarily cause shared mass information to the public and be able to whittle down flaws and target areas of success to increase efficacy. Moreover, there would be one organization as opposed to two leading groups that oppose each other’s’ views despite a common goal. A proposition brought on by the Green Party that would encourage a global deal to fund tow ards education, food, and other basic needs to every human on this planet by means of American tax payers. Sounds like a truly selfless proposal; however, the majority of Americans would not want to place all resources and hard earned money to the rest of the world. This would probably exhaust America’s budget and would be impossible to ensure that every single person is receiving the same exact treatment. In addition, America would not want to sacrifice closing overseas military bases which would place our country in a higher and much vulnerable state due to weak security. When evaluating the MCC policy, they emphasize a rich value in elitism by means of leaving these countries to their own device. If we are investing in these particular countries by means of our tax payer’s money, we would want to see positive results by means of guidance and American political perspective to decrease poverty and social ills rather than finance countries then leave them to figure out how to succeed. In addition, with the amount billions of dollars spent to aid other countries we can afford to increase representatives of the limited 300 employees of MCC in order to properly work side by side with invested countries. Politicians in America use Foreign Aid as a weapon to achieve what they want from other countries, but they do not really see the real problems that this help causes in poor countries, or at least they act as they do not see it. For example Foreign Aid causes major corruption and even more poverty. The governments in poor countries do not really care about the people and they are not design like the government in the United States. If we follow the history of Foreign Aid, we can see that every time we help a country, we always end up fighting that country at one point or another. Foreign Aid should be limited and the US should hold the countries that received aid accountable for how they use it. Millions of dollars are lost in fraudulent contracts and misuse by the receiving governments, we do not have a saying in how these governments can use our hard earn money. For the US government to continue having the approval of the people in foreign aid help, it needs to fix the requirements for who qualifies to receive foreign aid, and also when to use foreign aid as a tool for foreign policy. How to cite Foreign Aid as a tool for Foreign Policy, Papers

Dissociative Identity Disorder Essay Example For Students

Dissociative Identity Disorder Essay Assessment and Treatment of Depression in AdolescenceAbstractTodays youth are faced with many challenges including depression, substance use and suicide. Depressive disorders in adolescence are a major health concern. Depression often disrupts normal development due to the negative impact it has on social and educational functioning. This paper focuses on adolescent depression, as well as its assessment and treatment. Additionally, an examination of both risk and protective factors of adolescent depression, and implications these relationships have for prevention and adolescent health behavior. Adjusting to physical and hormonal changes, becoming more independent, an increase parent-child conflict, social and academic responsibilities, and a desire for intimacy with others are examples of stressors that may predispose an adolescent to experience depression. The challenges faced by youth today are reflected in a host of problems, including depression, substance use or abuse and suicide (Garland ; Zigler, 1993). Whether depression is defined as a symptom, syndrome, or psychiatric disorder, affective disorders in adolescence are a major health concern. The presence of depression disrupts the young persons maturational development through the detrimental impact it has on social and educational functioning. For example, evidence indicates that major depression slows down some aspects of cognitive development and interferes with the acquisition of verbal skills; which can lead to dropping out of school, (Kovacs, 1989). Moreover, research indicates that in the long-term, depressio n that reoccurs leads to an increased risk for depressive disorder and dysfunction in adulthood, (Garber, Kriss, Koch, Lindholm, 1988). Not only is adolescent depression the most significant predictor for adult depression; it also predicts increased risk among females of higher divorce rates and estrangement from parents, while among males there exists increased risk for higher rates of unemployment and car accidents. Both have increased risk for intimacy problems and legal activities (McFarlane, Atchison, Rafalowicz, Papay, 1994). Thus, the study of adolescent depression and its predictors are of utmost importance. Depression remains one of the most significant mental health problems throughout the life span as reflected in its high prevalence among adults, the debilitating effects to overall functioning, in its association with negative outcomes including substance abuse (Weissman, Klerman, 1991). The term depression has been defined as a painful emotion or negative mood; as an aggregate of negative mood and associated complaints such as hopelessness worthlessness, suicidal ideation and lethargy; or depressive disorder with characteristic symptom patterns, and duration that impairs a persons functioning and meets the criteria for a Diagnostic and Statistical Manual of Mental Disorders (DSM-IV-TR) diagnosis. High levels of depression or emotional distress may be particularly dangerous for adolescents. There is compelling evidence from diversity of studies that indicate that if depression is persistent it has numerous negative associated features and consequences; such as engaging in dangerous behaviors, hostility or anger, substance use and suicidal ideation and or attempts (Felix-Ortiz, Newcomb, ; Myers (1994). Problems of adolescents are on the rise as research indicates that rates of the emotional and behavioral problems of adolescents have increased over the past ten years (Achenbach ; Howell, 1993). The strongest support of the diagnosis of depressive disorders in youths are longitudinal data including that the disorder recurs and interferes with the ability to achieve and maintain competent function, (Kovacs, 1989). Depressed, or dysphoric, mood refers to feeling sadness, unhappiness, the feelings, or feelings of worthlessness, which are exhibited occasionally or for a brief period of time (Davison ; Neale, 1994). Other hallmark symptoms include feeling discouraged, and feelings of self-reproach. Depressed mood is viewed as a normal response to thwarted goals or to personal loss, as long as it does not become persistent or severely debilitating. For adolescents, a negative mood can occur in response to specific situation such as the loss of significant relationship or getting a poor grade on an exam (Garrison, Schluchter, Schoenbach, ; Kaplan, 1989). .u66473ab4146ae62bd889a6abc93157d6 , .u66473ab4146ae62bd889a6abc93157d6 .postImageUrl , .u66473ab4146ae62bd889a6abc93157d6 .centered-text-area { min-height: 80px; position: relative; } .u66473ab4146ae62bd889a6abc93157d6 , .u66473ab4146ae62bd889a6abc93157d6:hover , .u66473ab4146ae62bd889a6abc93157d6:visited , .u66473ab4146ae62bd889a6abc93157d6:active { border:0!important; } .u66473ab4146ae62bd889a6abc93157d6 .clearfix:after { content: ""; display: table; clear: both; } .u66473ab4146ae62bd889a6abc93157d6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u66473ab4146ae62bd889a6abc93157d6:active , .u66473ab4146ae62bd889a6abc93157d6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u66473ab4146ae62bd889a6abc93157d6 .centered-text-area { width: 100%; position: relative ; } .u66473ab4146ae62bd889a6abc93157d6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u66473ab4146ae62bd889a6abc93157d6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u66473ab4146ae62bd889a6abc93157d6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u66473ab4146ae62bd889a6abc93157d6:hover .ctaButton { background-color: #34495E!important; } .u66473ab4146ae62bd889a6abc93157d6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u66473ab4146ae62bd889a6abc93157d6 .u66473ab4146ae62bd889a6abc93157d6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u66473ab4146ae62bd889a6abc93157d6:after { content: ""; display: block; clear: both; } READ: Why Microsoft Is Not A Monopoly EssayA depressive syndrome is defined by the constellation of symptoms, behaviors and emotions, which may include depressed mood, and a negative self-concept, self punitive wishes, vegetative changes, and/or a decrease in activity level (Beck, 1972). A depressive syndrome is described when the adolescent is (1) withdrawn, (2) complains of numerous somatic complaints, (3) exhibits social or attentional problems, or (4) in some cases are delinquent or self-destructive behavior.

Advertising Strongly Persuasive or Nudging. Loyal and Switcher Customers

Advertising may be both strongly persuasive and nudging, depending on the chosen audience and the main idea a new advertising campaign wants to implement. Advertising is a strategy which applies to customers’ emotions.Advertising We will write a custom assessment sample on Advertising: Strongly Persuasive or Nudging. Loyal and Switcher Customers specifically for you for only $16.05 $11/page Learn More It is persuasive when it is directed at the switchers, people who either have never used the products of a specific company, or who do not use it constantly. The same advertising campaign may be nudging for those who have been using the products of the company constantly. It is obvious that two different kinds of customers, loyals and switchers, should be influenced by means of advertising in two different ways. The research conducted in the sphere of customer attitude to different brands with the purpose to understand companies’ price promoti onal decisions has allowed us to make a number of important conclusions. First of all, when brands have high number of loyal customers, they offer high range of price and higher regular price. Second, in case when a number of switchers are low, the strong brands use higher average proportional depth and vice versa. Third, having low customer loyalty, brands try to promote their products more frequent (Jing Wen 2008). Segments of Loyal Customers It will be correct to say that most customers are multibrand buyers, but, at the same time, it has been noticed that many people claim that they buy the products of a specific brand. If to consider the loyal customers’ segmentation from the time perspective, it can be stated that almost all appear to be 100% loyals in a week and even in a month. About 10% remain 100% loyals in a year time perspective (Barnard Ehrenberg 1997, p. 3). Considering loyals’ segmentation, we should touch the issue of loyalty conceptualization. Custom ers become loyal in three reasons, (1) positive primary attitude, (2) revealed behavior, and (3) purchase situation (Uncles, Dowling Hammond 2003, p. 295). Segment of Switcher Customers Switcher customers’ segmentation is a difficult affair, there is no clear literature evidence which shows that such segmentation is systemic, still, it is possible to create three different subsegments which create switchers segmentation.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Deal sensitives. People who buy different things without being dedicated to a specific label. Price sensitives. Price is the main activity for choosing an item. Switching from one brand to another, customers just try to buy the item they can afford. Private labels. Buying private labels, these people still use manufactured products without differentiating brand names due to their unimportance for them (Barnard E hrenberg 1997). Reference List Barnard, N Ehrenberg, ASC 1997, ‘Advertising: Strongly persuasive or nudging?’, Journal of Advertising Research, January/February, pp. 1-10. Jing, B, Wen, Z 2008, ‘Finitely loyal customers, switchers, and equilibrium price promotion’, Journal of Economics and Management Strategy, 17, 3, pp. 683-707. Uncles, MD, Dowling, GR Hammond, K 2003, ‘Customer loyalty and customer loyalty programs’, Journal of Consumer Marketing, vol. 20, no. 4, pp. 294-316. This assessment on Advertising: Strongly Persuasive or Nudging. Loyal and Switcher Customers was written and submitted by user Haylie Olson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Life and Works of Krzysztof Kieslowski essays

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Business Strategy In Global Environment Mcdonald Marketing Essay

Business Strategy In Global Environment Mcdonald Marketing Essay McDonalds is one of the worlds leading fast food makers, 1995 when Ray Kroc started the franchising system till now McDonalds have seen an era of constant growth in both in terms of reach to the customers across the globe or in terms of sales and profits. There are number of driving forces of its basic aims that kept it at above all system wide sandwich market throughout its most magnificent years. The idea of making a system of restaurants with low priced menu items available to local community in a fast, efficient and hygienic way as well as a enjoyable environment lead McDonalds to become worlds largest sandwich chain. (Marino, 2004. p.C213) http://t2.gstatic.com/images?q=tbn:ANd9GcQpd5oqJsfyDAeDoy7AST6YNQfaNhLV25kSdfuI_KXZH6mcilIt=1usg=__7clK98n3FRPjsriVl9qBT21ydm8= After a years of hard work McDonalds has developed its customer loyalty and brand image across the world and strong financial base to counterbalance the impact of extreme competition by the similar sandwich industry players such as Subway, Burger King, Wendys. During early 1990s, when MacDonalds intensified its international operations to balance the impact of growing competition in USA, its brand image became so popular outside USA that on its opening in Beijing 1992 more than 40,000 customers flooded the restaurant. Earlier in 1990, an opening of a new restaurant in Moscow drew about 30,000 people. (Marino, 2004, p.C214) throughout 1990s McDonalds have seen many year of radical transformation in its strategic policies besides its glorious years, particularly in the later years of 1990 most of its efforts to overcome its falling performance, customer satisfaction and monetary profits resulted in further decline in brand image as well as sales. The top management launched a plan to further boost restaurants growth and diversification away from just a sandwich maker by adding no less than 40 new items in the menu. In order to achieve the target of 10 to 15 percent of profits an investment of $420 million was made to upgrade few things such as kitchen and research and development. Despite all these efforts it appeared that nothing was working to put McDonalds back on track. (Marino, 2004, p.C215) This was the first time when McDonalds posted its first time ever fourth quarter loss in 2002. It is the same time when Jim Cantalupo took over the charge of the corporation and introduced Plan to Win strategy to win back the lost empire of unprecedented history of McDonalds. Jim Cantalupo preferred to focus companys generic strategy on marketing mix of the company in order to overcome the declining brand image and negative publicity experienced just before him taking over the company. His plan focused on offering customers a better experience of enjoying their fast food as compared to competitors. (Marino, 2004) WHAT IS A BUSINESS STRATEGY By all the management scientist and academicians business strategy has been defined in many variable ways. Strategy can be simply defined as a plan to reach from one point to another or it can be as composite as the global market place. In a global corporate industry environment strategy is a complex and comprehensive framework of actions put together after careful analysis of capabilities and strengths and the environmental impacts of peripheral forces manipulate the organization (Elkin, 1998) Strategy can also be defined as a framework which steer those choices that determine the nature and direction of an organization. (Tregoe Zimmerman, 1980) Leadership in a highly competitive market depends on narrowing the focus of business strategy instead of broadening it. Business strategy includes identification of organizations operational excellence, its customer intimacy, and the product leadership. These three elements are the powerful dynamics of a business strategy. (Treacy Wiersema, 1989) To achieve objects an organization can exploit its unutilised resource strength and capabilities or it can altogether develop a core competency. A companys strategy is a plan of its management to achieve and sustain a market position, conduct its operations, attract and please customers, compete successfully, and achieve organizational objectives. (Thompson Strickland, 2003, p. 3) http://www.softsia.com/screenshots/Deep-SWOT-analysis-software_sxtn.gif INTERNAL STRENGTH AND RESOURCE CAPABILITIES STRENGTHS: The assessment of in-house resources of an organization is evaluated in relation to the competitors. (Thompson Strickland, 2003) MacDonalds business strategy still upholds the philosophy of Ray Crok who in 1958 said that, the basis for our entire business is that we are ethical, truthful and dependable. It takes time to build a reputation. We are not promoters. We are business people with a solid, permanent, constructive ethical program that will be in style years from now even more than it is today. (mcdonalds.com) a) Market Leadership In the fast food chains in the world McDonalds has one of the strong international presence, in the USA alone it has over 13,500 restaurants and 16,500 restaurants worldwide. It was operation in 120 countries of the world with Burger King at number two in 2002 was operating in 120 countries of the world with Burger King at number two with only 58 countries. Its operating income from worldwide operations almost compared the income from domestic operations. In USA McDonalds secured over 32 percent of the sales of top no less than 30 chains in 2003 out of which about 30 percent of the sales come from its international operations. The leadership of McDonalds amongst restaurants chains have widely been recognized and have placed it in a very strong position to increase and retain a major part of this market share. (Marino, 2004) B) Financial Strength Another very important policy of McDonalds is to own all real estates for franchised or company operated location. This gives a large rental income and asset base for the company. Beverley Vasquez in his article; McDonalds Takes Bite from its Land holding published in Denver Business Journal in 1998 says that McDonalds generate more money from its rent than from its franchise fees. (Denver Business Journal 50, p. B9) its strategy to own its real estates has given it even more control over what it can do with the land. The major advantage of this policy was to choose a piece of land to build a restaurant in any suitable location to generate maximum sales and to make financial assets and remove the impact of development McDonalds keeps about 100% of profits from company owned restaurants. (Marino, 2004) like any other company in the same business McDonalds liquidity is within the industrial standards. McDonalds current ratio in 2003 was 0.76, maintaining or improving current ratio help meet current liabilities and short term debts without putting further constraints on company operations. c) Brand Image In 2003 McDonalds brand value was placed at 8th number among worlds most valuable brand with $24.69 billion (source: interbrand). Brand image is the totality of consumer perceptions about the brand, or how they see it. Companies have to work hard on the consumer experience to make sure that what customers see and think is what they want them to. (Temporal, 2002 Marino, 2004) d) Innovative Skills In a global market place a company needs to be well aware of particular needs and requirements of the people defined by their cultural and religious affiliations and their particular eating habits. Due to changing eating habits of its customers McDonalds has improved its menus many times. This was due to many reasons such as innovation in food processing and cooking and growing health awareness in people. (Marino, 2004) Its menus in almost all countries reflect the local traditional elements and tastes. Kosher for Jewish people in Israel, introduction of low fat food across the chain, and menus according to particular French, Chinese and South American tastes are a few examples. It has integrated local eating trends and traditions successfully across the world by changing the local menus in several regions of the world, McDonalds have almost always adapted to the changes in the costumers preferences despite some of its failure to regain sales revenues in late 1990s. WEAKNESSES: a) Weak Strategic Direction Chairman and CEO Alan Greenberg took the full responsibility of its poor performance and resigned after face the first ever loss In fourth quarter 2002. The collapse was mainly cause of launching many concordant initiative and be deficient of will to completely implement them or waiting for the outcome of any particular initiative. Due to this deprived strategic decision making, management was left with no clear directions. Increased competition and hostility among the franchises forced company to review its policies regarding development, association, quality and customer services. At one stage company publicized 40 new menu items and customized cooking system which cost company a hefty $420 million. (Marino, 2004) A week strategy or failure to fittingly launch a strategy may result in a week performance of the overall business. (Thompson Strickland, 2003) If a company alter its business strategy it may result in customer confusion, price oriented customer may switch to another low cost leader if the business employing a low cost strategy shifts its focus to differentiation strategy At the same time those customers willing to pay a premium price may not identify the organizations strategic change. (Parnell, John A.,2003) b) Customer Services McDonalds discontinued its principal of restaurant evaluation system in early 1990(namely QSVC, Quality, Service, Value, and Cleanliness) in order to reduce the tension among franchises and to pave way for international growth and to improve its partnership with leading superstores. It was expected that companys image would regain When Greenberg reinstituted its Quality, Service, Cleanliness inspections and mystery shopping in 2001, but in 2002 company was ranked lesser than its main rivals including KFC, Wendys, Burger King, and even US internal revenue services. c) Revenues Losses and Share value In the start of 2003, McDonalds had to face a loss of $343.8 million in its first quarter Followed by a constant decline in revenue during 12 months to April 2003. Companys share value dipped to all time low. At one point in March 2003 it was being traded at $12.50. Putting further pressure on short term and long term liquidity and constraining the company to keep equity at sustainable level. d) Employees Turnover Employee turnover is very important in any organization accurate, efficient and quick customer service mostly relies on staff training and experience. McDonalds has 300 percent high employees turnover than industry average. This clearly means McDonalds not only have to train more than average employees but also have to wait until they are fully functional and experienced. It is 40 seconds slower than its close rival Wendys in drive-thru operation but still it generates almost 60 percent of its revenue from them. EXTERNAL MARKET FACTORS OPPORTUNITIES: a) Revenue Generation The strong worldwide presence of McDonalds provide it an opportunity to produce revenues from public offering and this was experienced successfully in case of Japan. Public offering could be phased out in 120 countries of the world once McDonalds could grow strong in each country. b) Diversification materialization of mega-store and expansion in their process has unlocked a new market segment for McDonalds retail products. Further new opportunity include launching McDonalds novelty products like watches and toys to be sold across the world and going into joint schemes with non rival companies to use MacDonalds premises to uphold their product. THREATS: a) Trends in Sandwich Restaurant industry McDonalds has faced challenges by the new trends in eating healthier food alternatives along with the other industry players. Customer dietary awareness grew after findings of various scientific researches advocating eating healthy food with lesser fats, oil and sugar contents. Sandwich chain have to keep modifying their menu in order to be concerned about customers wellbeing. McDonalds has to continue focusing on adjusting its policy to reflect healthier aspects of menu items or it could be an easy target for negative publicity. McDonalds main rivals Burger King and Wendys have addressed current consumer health trends more successfully. Particularly, Wendys has responded to this with the introduction of their gourmet salad line. Typically 30% of those consumers visiting Wendys do so specifically for the purpose of purchasing salads from their Garden Sensations salad line. (Marino, 2004) Soon after recognizing the market, the super store jumped into sandwich industry by offering read ymade meals and sandwiches at competitive prices further increasing competition for McDonalds and its rivals as well. b) Intense Competition After 2003 it was expected for systemwide sandwich industry in USA to grow around only 2 percent for foreseeable future. There was a shrinkage in local restaurant industry due to increased competition amongst traditional rivals, many chains were copying McDonalds theme at that time increasing market share was more difficult in both USA and worldwide. (Marino, 2004) a large number of customer was shifting to other low price outlets of similar quality and service as they were becoming more price conscious. The ideal condition is for the strength/ competitive assets to outweigh its weakness/ competitive liabilities by an ample margin-50/50 balance is definitely not the desired condition. (Thompson Strickland, 2003, p120) PEST ANALYSIS The analysis of macro environment in which business operates is called PEST analysis its consist of four elements Political, Economical, Social and Technological. POLITICAL FACTORS Individual state policies enforced by the government greatly influenced the international operations of McDonalds. Many groups in Europe and USA clamor for the actions taken by the state pertaining to the hygiene, health and fitness proposition of eating fast food. They have pointed out that things like cholesterol are harmful for human body and adverse effects like obesity are attributable to consuming fast food products. (ivythesis 2010) On the contrary, there are number of internal policies and regulation in order to control the company, specific segments of the market focus on different fields of concern for example environment, worker protection and specially health. In all parts of country and outside the country government check all these elements before issuance of any kind of license in the respective states. In countries like India it is a looming legal dispute in the franchise of McDonalds where certain breach of rights and violation of religious laws pertaining to the contents of the food, it is highly offensive to the Hindu religion in that region to have meat in their menus. There are also other studies that points to the infringement of McDonalds Stores with reference to the existing employment laws in the target market. Like any business venture, these McDonalds stores have to contend with the issues of employment procedures as well as their tax obligations so as to succeed in the foreign market. (ivyth esis 2010) ECONOMIC FACTORS It is seen that there are always numerous problem available to fast food industry and no organization in this business are excused for any disputes and troubles, all have concerns up to certain extant regarding economic factors individually. Branches and franchises of fast food chains like McDonalds are likely to experience difficulties in case the economy of any country is hit by inflation and a rapid change in exchange rates. In conditions like this customer have to go over the usual budget and they have to think whether or not they should use up more of these foreign fast food chains therefore these businesses must think of some solutions to deal with the effects of the economic environment specially when the problem are caused by the consumer behavior these issue can lead to a serious problem as it could influence their general sales. In regarding the operations of the company, food chains like McDonalds tend to import much of their raw materials into a specific territory if ther e is a dearth of supply.   Exchange rate fluctuations will also play a significant role in the operations of the company. if a franchise operates in a particularly economically weak state, hence their products shall cost higher than the other existing products in the market, then these franchises must take on certain adjustments to maintain the economies of scale. (ivythesis 2010) SOCIAL FACTORS The surveys and articles on the international strategies of McDonalds have been working in many areas to assure worthwhile returns for the organization. The company put so much effort to improve on establishing a favorable mind set from their basic consumer. McDonalds indulge a particular variety of consumers with definite types of personalities. It has also seen that McDonalds has provide the market such as United Kingdom an extra option in their dining needs and requirements as they have introduced a valued and reasonable set of food that affectionate a reliable level of quality for the respective market where it operates.   Additionally, those who are aged just below the bracket of thirty-five are said to be the most frequent consumers of McDonalds franchises. ( 2005) TECHNOLOGICAL FACTORS McDonalds produces demand for their own products. Television advertisement is one of the companys key tool for marketing. It has also been seen that McDonalds are inclined to the interest the younger populations more, this can been seen in different ways such as distribution of toys in their meals offered by the company and the existence of play spots in the restaurant areas. Similar demonstrations can be seen in the commercial they make it clearly reflects their marketing strategy. They employ animated depictions of their characters like Grimace and Hamburglar. On the other hand they hire popular celebrities in order to promote their products. Their campaign regarding their logo Im Loving it is renowned across the globe and is recognized well in people of all ages. Moreover McDonalds has significantly been infused with new technology in their operating system and their biggest achievement is to introduce a Just In Time strategy Elements like the inventory system and the management o f the value chain of the company allows for easy payments for their suppliers and other vendors which the individual stores in respective markets deal with. The integration of technology in the operations of McDonalds tend to add value to their products. Basically, this is manifested in the improvements on its value chain. The improvement of the inventory system as well as its supply chain allows the company to operate in an international context. (ivythesis 2010) FIVE FORCES ANALYSIS 1. Rivalry Amongst Existing Competitors It has been seen that the competition in restaurant industry is too high as there are large number of many fast food businesses that are fighting with each other in order to get the bigger market share and to improve their customer base, McDonalds is not an exception to this, it has excelled in this sector of the market since its commencement in 1940. Nevertheless to stay competitive they started with McCafe and gained a huge success as a fast food providers. Another major step came out when McDonald started Breakfast to compete with the existing business serving breakfast. Hence, this industry is extremely competitive and the MDC should be up to date with customer taste preferences.(quickmba 2010) 2. Threat of Entrants It is hard to set up a different brand name as well as to enter the restaurant business, The cost of entry in the market is extremely high there is big research and development costs. Large established companies with strong brand identities such as McDonalds do make it more difficult to enter and succeed within the marketplace, it is difficult for new entrants to find their place as they are faced with price competition from existing chain restaurants.(quickmba 2010) 3. Threat of Substitutes There are many substitutes in this industry. Since there are a wide variety of products that people can choose, they could either be substituted by MDC Burgers, Beverages, dairy products, and others. 4. Bargaining Power of Suppliers Power of suppliers within the fast food industry would be relatively small, unless the main ingredient of the product is not readily available. 5. Bargaining Power of Buyers Relatively strength of buyers is low in this industry http://maven.files.wordpress.com/2008/01/porter5forces3.gif SCHOOLS OF STRATEGY Mintzberg, Ahlstrand and Lampel discuss various approaches to strategic planning and they identify 10 different schools of thought which are divided into Prescriptive and Descriptive. We can apply Prescriptive schools for Strategy formulation and Descriptive School for Strategy formation. A) PRESCRIPTIVE SCHOOLS Prescriptive means what can be done most realistically. The prescriptive strategy takes other factors into consideration while analyzing multiple criteria and conflicting objections. After this, then chooses what strategy would or could be done realistically based on the objectives previously listed. According to the prescriptive strategy, the second best decision might be more appropriate. The prescriptive approach includes an analysis of possible decisions around a chosen solution known as sensitivity analysis. 1. Design School: This strategy is adopted by McDonalds in a way they have matched their internal situation of the company with the outside situation caused by the environment. Thus the strategy of the company is made and function to signify the best likely fit. 2. Planning School: Here strategy arrangement is seen as a prescribed procedure, which follows a thorough set of steps from scrutiny of the condition to the growth and exploration of different substitute scenarios. 3. Positioning School: This is very important approach as it is very much influenced by the Porters work, formation of strategy as an logical process that place the organization in the same context of the business the company is in, McDonald as a business used this as a strong tool of their strategy. B) DESCRIPTIVE SCHOOLS Descriptive means what is usually done. The descriptive strategy is done based on past evidence. It is something that has been most likely done in the past. 1. Entrepreneurial School: In McDonalds this approach look upon strategy formation as a visionary process, that is going on within the mind of the captivating founder or leader of the company. 2. Learning School: The whole function of this strategy is to educate people where the management of an the company take care of the workers that they work efficiently and does not work over time and incorporates these lessons learned into their overall plan of action. 3. Power School: Here strategy progress is appear to be a process of cooperation between power holders within the company, and or between the company and external stakeholders. 4. Cultural School: This strategy talk about developing a culture that makes the working condition comfortable for all this school takes the strategy formation as collective process that includes multiple groups and departments within the organization the strategy developed is thus a reflection of the corporate culture of the organization. 5. Environmental School: In response to the current challenges imposed by the external environment, this strategy structuring is seen to be a reactive process. 6. Configuration School: This is the last school and the purpose of strategy formation can be easily seen as method of altering the organization from one type of decision making structure into another. CONCLUSION McDonalds have increase its product line to ensure they have multiple products to choose form and to remain competitive to their rivals, and have focused to provide better and continuous service, they also have reduced their cost by reducing their supply chain expenses. In order to retain customers they have expanded their happy meal choices and took further step by adding premium and different coffees in their beverages menu as well as cakes and pastries. The concept of toys introduced by McDonalds for all kind of generations specially for kids was new to everyone in the market. As a suggestion they must provide special promotion during the festivals, apart from organizing birthday parties they should move on to one step ahead in organizing or sponsoring college festivals. After analyzing the marketing mix of McDonalds, it is clear that the company can be said to be `global, i.e. combining elements of globalization and internationalization. McDonalds have achieved this through apply ing the maxim, `think global, act local REFERENCE Marino, L. Jackson, K.B., 2004; McDonalds: Polishing the Golden Arches, p. c213-c234, Case Study 13, Thompson A. A. Strickland, A. J., 2004, Strategic Management, Concept and Cases, 13th Edition, McGraw Hill †¢Ã¢â€š ¬Ã‚  Thompson A. A. Strickland, A.J., 2003, Strategic Management, Concept and Cases, 13th Edition, McGraw Hill. †¢Ã¢â€š ¬Ã‚  Johnson, Gerry Scholes, Kevan; 2002, Exploring Corporate Strategy, Text and Cases, 6th Edition, FT-Prentice Hal †¢Ã¢â€š ¬Ã‚  Hooley, G.J., Saunders, J.A. Piercy, N. 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Memo to Martha Stewart, CEO of Martha Stewart Omnimedia Essay -- Lette

Memo to Martha Stewart, CEO of Martha Stewart Omnimedia Dear Ms. Stewart, I am writing to address some concerns I have about the future of your company, Martha Stewart Omnimedia (MSO). Perhaps the one issue that you are grappling with at present is about the Imclone scandal. You have been accused of selling $227,000 worth of Imclone stock based on inside information. Because of these charges of insider trading, your critics have summarily associated you with other disgraced company directors: Kenneth Lay of Enron and Bernard Ebbers of WorldCom. But the strange thing about your case is that while other CEOs have been charged for making use of their own companies to gain profit for themselves, you, on the other hand, have not purposefully misled investors or doctored MSO’s accounts. William Evan and Edward Freeman, in their essay â€Å"A Stakeholder Theory of the Modern Corporation,† argue that the objective of a company and its managers is not only to maximize profit for its owners and stockholders, but also to balance the benefits received or losses incurred by other stakeholders—employees, suppliers, customers, and the local community, all of whom may be influenced by company decisions. As the owner of MSO, your aim is ostensibly to maximize profits for yourself, but unlike most other indicted CEOs, you have not tried to obtain personal gains at the expense of the stakeholders of your enterprise. Rather, the charges that have been brought against you are for your dealings with another company; in this day and age where investors bemoan the lack of ethics of CEOs who use the power of their position in the boardroom to achieve selfish gains at the expense of their own company and its stakeholders, the charges of insider t... ...ks Cited Carnegie, Andrew. â€Å"Wealth.† Advanced College Essay: Business and Its Publics. Ed. Pat C. Hoy II and Denice Martone. New York: McGraw-Hill, 2002. 279-84. Didion, Joan. â€Å"Everywoman.com.† Advanced College Essay: Business and Its Publics. Ed. Pat C. Hoy II and Denice Martone. New York: McGraw-Hill, 2002. 143-52. Evan, William M. and Edward R. Freeman. â€Å"A Stakeholder Theory of The Modern Corporation: Kantian Capitalism.† Advanced College Essay: Business and Its Publics. Ed. Pat C. Hoy II and Denice Martone. New York: McGraw-Hill, 2002. 329-38. Hays, Constance L. â€Å"Martha Stewart Living Says Revenue Fell 14% in the Quarter.† The New York Times. 1 May. 2003. Martha Stewart Omnimedia. Martha Stewart Omnimedia. 16 Oct. 2001. http://www.marthastewart.com